I think like a scientist about story. I run hypotheses on why markets believe what they believe. I don't guess what will resonate. I study why it does. I've done this across AI, deeptech, health, consumer. The pattern holds every time.
Storytelling is my tryst with destiny.
Startups don't just need clarity around their narrative. They need to engineer gravity, so attention stops scattering and starts to orbit.
You don't argue with gravity. You fall.